Word Counter
Returns the word, character, sentence and paragraph count, the estimated reading time and the character count without spaces. Also useful for checking meta tag and ad copy limits.
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What does this tool look at?
Tools that measure whether your copy answers the search behind the query: density, readability, heading length and keyword research.
- Word, character, sentence and paragraph counts
- Characters with and without spaces
- Estimated reading time
- The ten most frequent words
What this tool measures
A word counter is a simple tool that gets used constantly: does this title fit in 60 characters, has the meta description passed 160, how long does this post take to read, does this client copy meet the length in the brief.
The tool counts your text in words, characters, sentences and paragraphs. It reports characters with and without spaces separately, because which one applies depends on the field you are filling. It also calculates the average sentence length, a one-line hint about how readable the text is.
Reading time assumes 200 words a minute. That is a reasonable average for an adult reading on screen; technical writing runs slower and easy narrative runs faster.
How to use it
- 1
Paste your text
A title, a description, product copy, an article. Counting happens instantly and the text is not stored.
- 2
Check the field limits block
On the same screen you see whether you fit the title (60), meta description (160) and Google Ads headline (30) limits.
- 3
Read the average sentence length
An average above twenty words means the text is getting heavy. Split the long sentences in two.
- 4
Glance at the most frequent words
It surfaces the words you repeat without noticing; in short copy the list jumps out immediately.
When to use it
- While writing meta titles and descriptions, to see the character limit as you type.
- While preparing ad copy, to stay inside Google Ads' 30-character headline limit.
- To print the reading time at the top of a blog post.
- To check whether a writer hit the word target they were given.
Reading the result
Character count above 60
Long for a title tag. Characters are a rough measure; for a definite answer use the pixel-based SERP preview.
Character count above 160
Long for a meta description. It will be cut in the result, so move your most important sentence to the front.
Average sentence above 25 words
The text is tiring. Keep one idea per sentence; where you joined clauses with a comma, use a full stop.
Very few paragraphs
A long text in one block looks like a wall on screen. Break every three or four sentences.
Low unique word ratio
The same words keep repeating. Normal in short product copy, but in a long article it points to a narrow vocabulary.
Questions about the Word Counter
At 200 words a minute, with a minimum of one minute. That is the pace of an average adult reading on a screen. Text dense with code, tables or technical terms takes longer in practice.
It depends. Meta tags, Google Ads and most form fields count spaces. Some print publishing contracts ask for characters without them. The tool reports both so you can pick the one you need.
Not directly. Google's spokespeople have rejected the idea that longer content ranks better many times over. Length is a by-product of finishing the topic; 3,000 words that do not finish it lose to 600 that do.
The text itself is not kept. Your account history holds a record of the run and a summary of the result, so you can see which tool you used and when.
Use it alongside these
The other tools in the same category. Run them together and you see the whole picture.
The tool found the problem. Now for the fix
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