Internal and External Link Analysis
Splits every link into internal or external and followed or nofollowed, collects the anchor text, and warns about throwaway wording like “click here”.
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- Open on the Pro plan100 runs a day
- Saved to your historyReachable from your account
What does this tool look at?
Everything that decides whether Google can crawl and index your page: tags, redirects, robots, sitemaps and server responses.
- Balance between internal and external links
- nofollow, sponsored and ugc attributes
- Weak anchor text (“click here”, “read more”) detected
- The internal addresses you link to most
What this tool measures
Links on a page do two jobs at once: they tell a visitor where they can go, and they tell a search engine which page on your site matters. A page you link to internally receives part of the value flowing through your site; a page nothing links to sits alone inside your own website.
The tool collects every <a> on the page, resolves relative addresses into absolute ones, and splits links on the same domain from links leaving it. Then it looks at the anchor text: is it empty (icon only), or is it one of the patterns that say nothing — “click here”, “read more”, “details”.
The last section shows which addresses your internal links pile up on. That table tells you in one glance what the page points at inside your site, and it is usually not what you expected.
How to use it
- 1
Enter the address of the page you want to analyse
Navigation and footer count too, so pages sharing a template will show a common baseline.
- 2
Look at the internal versus external balance
Fewer than three internal links raises a warning. A content page should link to the pages around its own topic.
- 3
Fix the weak anchors
Replace “click here” with the topic of the target page. A screen reader and a search engine both read anchor text as a description of the destination.
- 4
Close the new-tab security gap
Add rel="noopener" to external links using target="_blank", so the opened page cannot reach back into your tab.
When to use it
- After publishing a blog post, to confirm it links to the relevant service page.
- When a service page will not climb and you want to know how many internal links it receives.
- On a site with a huge menu, to see whether the link count per page has got out of hand.
- When an accessibility audit flags anchor text as meaningless.
Reading the result
Fewer than three internal links
The page sits alone in the site. Link out to two or three related pages from inside the copy, in natural sentences.
Empty anchor text
Usually an icon-only link. Add an aria-label; right now a screen reader is reading the URL out character by character.
“Click here” style anchors
Anchor text should name the destination. With several “read more” links on one page, none of them can be told apart.
_blank without noopener
A security gap. Modern browsers close most of it themselves, but on older ones the opened page can redirect your tab.
No external links at all
Citing nothing weakens trust. If you make a strong claim, link to what it rests on.
Questions about the Internal and External Link Analysis
There is no fixed ceiling; Google dropped the old “100 links” advice years ago. The practical measure is this: every link divides the value the page collected. On a page carrying hundreds of links, the weight of any single one becomes too small to measure.
No. Linking to relevant, credible sources supports the quality of the page. What does hurt is passing off irrelevant or paid links as ordinary ones; paid placements need rel="sponsored".
Use rel="ugc" for user-generated content such as comments and forums, rel="sponsored" for paid placements, and rel="nofollow" when you have to link to something you do not vouch for. Putting nofollow on your own pages is almost never useful.
It does not. Only <a> tags present in the server HTML are counted. Buttons that redirect on click, or menus built in the browser, will not appear, and those links are weak signals for a crawler too.
Use it alongside these
The other tools in the same category. Run them together and you see the whole picture.
The tool found the problem. Now for the fix
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